Bromley Working for Wellbeing (IAPT) Awareness Campaign

Date: 18 January 2017

Research shows that patients are more likely to engage in psychological services when they have referred themselves. It is possible that a self-referral will begin to address the patient's needs earlier and more effectively. Patient and non-user engagement has also shown that while service outcomes are very positive, finding the right service at the right time can be difficult.

Our campaign will be positioned at 7 of the busiest locations across the borough, including bus stops, Sainsbury’s Orpington and Walters Yard, and on various telephone kiosks across the borough. The campaign should receive over 4 million views and promote ease of access to the service online and by telephone. Posters will also be provided to all GP practices to reinforce the community messages in primary care. In addition, the campaign will be supported by digital engagement through Twitter, Facebook, and websites including the CCG, Practice Zone, Bromley Healthcare and LB Bromley.

See here for a link to the visuals that will be used across the Borough.

The service will be closely monitoring the impact of the campaign to review and improve outcomes in future.

  • Summary:

    Bromley Working for Wellbeing Service is working to achieve all national targets including access, waiting times and recovery outcomes. The service is on target; however, referrals into the service remain the primary challenge to achieving success. The service is therefore delivering an exciting outreach and digital awareness campaign over the coming weeks.

NHS Bromley CCG, Global House, 10 Station Approach, Bromley, BR2 7EH

© 2020 Bromley CCG | IP: